How to use imprinted pens for sales calls.

MARKETING WITH IMPRINTED PENS. 
Ter's Tip # 101 Increase Sales Call Effectiveness and Results

What's the cost of a sales call? According to: UltimateLead.com: 

We know that the cost of selling continues to rise making face-to-face sales calls evermore expensive.  But what is the actual cost of a B2B sales call?
Costs vary by industry and geography, however,  Cahners and Reed Publishing companies found that the average cost of a Business-to-Business sales call in 2001 to be about $392. That’s $518 in 2013 dollars including salary, travel and expenses. That’s expensive! READ MORE.

Having said all of that, here's how you use your imprinted pen to increase the effectiveness of your sales call. Approach each sales visit with two pens; one for the receptionist and one for the decision maker. Then follow up the sales call with a thank you note or letter with another pen (there are varieties which do not increase the weight significantly; but investing the money to mail a “stuffed” envelope that you know will get it opened is worth it and will set you apart from others). 
Here's a great pen for your sales calls. 
It is the Juliet, MR- 4647 and is sure to impress! 
Available Colors:
Silver, Burgundy, Black, Blue with Gold accents

Ink Refill:
Black Ink Refill. Blue Ink Refill Available in Blue Pen. Must Specify on PO.

Imprint Area:
1 1/2 X 1/2

150
300
500
1000
2500
1.25
1.14
1.09
1.04
0.99
(C) 
Twist Action Metal Pen

Description:
This elegant twist action metal pen comes in four rich colors.
• Standard production time is 5 business days from art approval



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