How to Have Someone Else pay for Your Imprinted Pens with Coop Dollars and this Great Idea

Many businesses are missing out on “free advertising money” because they are not aware of this or they don’t ask. And I’ll share one of my secret marketing tips in a moment. Coop money is made available to you each year and if not used, it’s lost. This is in the form of “coop” dollars from the companies of the brands that you sell. If your company sells a name brand furnace for instance, this furnace company may pay a large share of your advertising costs of an ad, whether it is in the newspaper or on a pen; when you include their brand’s logo. So be sure to ask the rep of the brands you carry if they offer this and then be sure to use it! Now here’s similar idea in which you can co-op with one or two non-competing businesses to share in the cost of “penvertising” (I coined this word) or even pay your costs totally.

 

Here’s what you do. Let’s say you have a photography business. OK, now who is a non-competing business but is in your “business sphere”? Who do you see at the same business functions such as tradeshows that are promoted to a similar audience such as a Wedding Type of tradeshow? You’ll see wedding stationery suppliers, bakeries who create and supply wedding cakes, wedding dress places, and even DJs. There are many more. Become friends with them and approach them with this idea. Ask them, “How would you like to promote your business for one third the cost”? Who wouldn’t? Explain that all three businesses could distribute a single pen that is three sided and each business pays for one third of the cost of the pen order! Then each business distributes each pen at their place of business or a specific tradeshow event. If someone doesn’t make it to a particular tradeshow booth, your advertising is still out there!

You can do this with two sided and four sided pens also. Contact us at www.myimprintrep.com/123order for examples of pens with low, low pricing and fast, fast service! Yep, yep!