I just created a short article on how to create "Inspiration Sessions" to ask and learn how one can market their business better to see greater results during these next 12 months. Even though it has to do with marketing in general, I will soon offer my ideas to answer each of these 8 questions wth imprinted promotional items. Because imprinted pens are such a big part of the imprinted promotional product mix (with Calendars, Mugs and Apparel) I will also answer these 8 questions using imprinted pens exclusively.
For now I invite your to read the 8 questions and come up with your own ideas for using imprinted pens as answers. Then leave your comments here for our readers. Here are the 8 questions: http://newtonmfg.blogspot.com/2013/12/ask-these-8-questions-before-ordering.html.
Make it a great day!
Ter
Imprinted Pens Receive Deserved Recognition In January
FOR IMMEDIATE RELEASE:
The Imprinted Pen Has Writes Too!
Ter Scott, marketing consultant and promotional counselor with
MyImprintRepDOTcom announced today that January 2014 will be the first month to
celebrate National Imprinted Pen Month; promoting the “write” way to use
imprinted pens for promotion.
“Every day people use imprinted pens daily without giving much
thought to how it got in their hand” says Scott. “I want them to know a bit
about this promotional wonder!” Having taught business people the “write” way
to use pens in their marketing mix for over 25 years, he invites all involved
in the promotional industry to increase awareness and use of the imprinted pen,
during January, with the following goals:
To promote awareness of the “imprinted” pen to business and the
general public; increasing its appreciation for promoting any message.
To promote positive and effective education by promotional
counselors; to create the right pen, the right imprint and the right message
for the right purpose when working with clients having the end user in
mind.
To promote the importance of all aspects of an imprinted pen:
the imprint quality, message, ad copy, color and visual impact, overall pen
quality, cost per pen and creating an effective distribution plan.
Scott has written a book titled Write Way Marketing which is available by request at www.myimprintrep.com/contactus.
MyImprintRepDOTcom, headquartered in Superior, Wisconsin
For more information about the MyImprintRepDOTcom team and its products, please visit the company’s web site @ http://www.myimprintrep.com, call 888-241-4031 or e-mail terscottpromotes@yahoo.com.
For more information about the MyImprintRepDOTcom team and its products, please visit the company’s web site @ http://www.myimprintrep.com, call 888-241-4031 or e-mail terscottpromotes@yahoo.com.
MEDIA CONTACT:
Ter Scottterscottpromotes AT yahoo.com
- End -
Use Pens? We'll Make you Famous. Ter Scott Declares January as National Imprinted Pen Month!
We’ll make your name famous! Purchase a pen from www.myimprintrep.com/123order and then write a few paragraphs as to how you’ve used pens in the past (or how you’ll use this pen order) to promote your message. Submit a couple of pictures of the pen showing the ad copy and at different angles, (or you can send us a pen and our staff will take the pictures). We edit your written paragraphs and will include the best picture in a blog post and link it to your website. It will be an advertisement for your business and you’ll also be a blog guest! How cool is that?! Just use our contact form at: www.myimprintrep.com/contact and tell us that you have a great pen idea and want to be a “guest blogger”!
Join me by declaring January as International Imprinted Pen Month! Ter Scott, marketing consultant and promotional counselor announced today that January 2014 will be the first month to celebrate National Imprinted Pen Month; a month dedicated to increasing awareness of the many ways an imprinted pen can present and promote just about any message to the general public. Scott invites all involved in the promotional industry to join in the following goals:
- To make the general public more aware of the imprinted pen, increase its appreciation by users and advertiser and increase the use of the imprinted pen to advertise and promote just about any message.
- To promote positive and effective educating by promotional counselors in creating the right pen, the right imprint and the right message for the right purpose; having the end user in mind.
- To give credence and importance to an imprinted pen’s message, imprinted ad copy, color and visual impact, the imprint quality, the pen quality and cost per pen and give thought to the distribution plan for effectively using the pen in promoting the advertiser’s message.
Have a part in this “history in the making”- let your opinion be known by leaving your comments below.
How to Have Someone Else pay for Your Imprinted Pens with Coop Dollars and this Great Idea
Many businesses are missing out on “free advertising money” because
they are not aware of this or they don’t ask. And I’ll share one of my secret
marketing tips in a moment. Coop money is made available to you each year and
if not used, it’s lost. This is in the form of “coop” dollars from the
companies of the brands that you sell. If your company sells a name brand
furnace for instance, this furnace company may pay a large share of your
advertising costs of an ad, whether it is in the newspaper or on a pen; when
you include their brand’s logo. So be sure to ask the rep of the brands you
carry if they offer this and then be sure to use it! Now here’s similar idea in
which you can co-op with one or two non-competing businesses to share in the
cost of “penvertising” (I coined this word) or even pay your costs totally.
Here’s what you do. Let’s say you have a photography
business. OK, now who is a non-competing business but is in your “business sphere”?
Who do you see at the same business functions such as tradeshows that are
promoted to a similar audience such as a Wedding Type of tradeshow? You’ll see
wedding stationery suppliers, bakeries who create and supply wedding cakes,
wedding dress places, and even DJs. There are many more. Become friends with
them and approach them with this idea. Ask them, “How would you like to promote
your business for one third the cost”? Who wouldn’t? Explain that all three
businesses could distribute a single pen that is three sided and each business
pays for one third of the cost of the pen order! Then each business distributes
each pen at their place of business or a specific tradeshow event. If someone
doesn’t make it to a particular tradeshow booth, your advertising is still out
there!
You can do this with two sided and four sided pens also.
Contact us at www.myimprintrep.com/123order
for examples of pens with low, low pricing and fast, fast service! Yep, yep!
Make your imprinted pen “promotional” and “irresistible”!
Do
you have a “ho hum” or “bah hum bug” type of imprint on your pen?
Are you putting too much ad copy, or the "wrong" ad copy on your pen?
Many of my
customers use pens as informational vehicles only. There are certainly times
and uses for that type of imprint. But with a little more thought your pen
could “say less” and be appreciated more. With so many ways for customers to
find us, we no longer have to transfer everything from our business cards to
our pen. Take a risk, have faith, and trust that by using less copy and only
the copy that truly identifies the pen as coming from you and your business,
you can have greater impact.
TIP: By strategically using "just the right" ad copy for your imprint such as only using your business name, or business name with only an additional phone number or web address, this directs the prospect/customer exactly where you want to lead them; and the perception to the recipient is that you are already “well
known”, “nationally known”, “big”, "established", etc.
For instance, what if you only had your
business name on the pen and that’s all? Scary, right? You’re thinking that “Oh
my gosh, the person who finds this pen or who I give it to will never find my
business.
Not so! Try something. Enter “My Imprint Rep” into your address bar
at the top of your web page (without the www. before it). You’ll see that our
website is shown about 3 times in different ways. Now try it with just your
business name. (If your business doesn’t show up in the listings, you need my
marketing consulting, which is for another article). But I’m sure that it did
show up. Now don’t you think that when you have a nice pen with only your
business name on it that people will find you? Believe it; it’s true, they
will! If you are not yet ready to believe that “less is more” keep your business name on the pen but use only one other element such as your phone number, your web address, or similar. Want to
direct your prospect to your website or a specific page on your website? Be strong here; don't waver. Ready? Don’t
use your business name at all (or if you’ve been a “smart” marketer your
business name is your website name) just use the website or
webpage address: www.myimprintrep.com,
www.myimprintrep.com/123order,
MyImprintRepDOTcom, MyImprintRep, www.MyImprintRep,
etc.
Using less ad copy, but strategically can set you apart from competitors who don't use these tips.
BONUS: Here’s a “quicky tip”: Try something similar to this
short phrase for your business message on a pen: PENS Call me: 888-241-4031
Make it a great day!
- Imprinted Pen Expert
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