Your Direct Mail is Getting Trashed; Let’s Change That.

You can increase your response rate by up to 130% when using imprinted promotional products from www.myimprintrep.com/123order. Usually the response rate for direct mailing is usually 2% on the high side but when creating the “bulge factor” by having a pen, calculator, pair of sunglasses, etc. inside your package will get your package opened between 12% to a whopping 130%! Understandably this increases your initial mailing costs, but you are getting results.

Smart marketers do not stop there. You first need to be “creative” with your choice of promotional item, be smart in choosing and using correct “ad copy” for your imprint, get the best pricing for your item, and have a “call to action” as to what you want your recipient to do after opening your package and appreciating your fine marketing piece.

Brainstorming and creating such promotional product programs for businesses and organizations is what I’ve done for over 25 years. Anyone can sell you a pen, but I include the ideas for distributing your pen (or other promo product). Don’t waste money on promotional products. Have a purpose and a plan for how you’ll use imprinted promotional products in your marketing mix.

 

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 Promotionally Yours,

Ter Scott!