Got a few
trade shows going on this year?
If so, you’ll be making a big investment. Many
people are not getting the return on their investment that they could. Is that
person you? Change this and reap the benefits of your next trade show by using
one item; an imprinted pen!
I will share
a few tips that when used, I believe will pay back in leads and sales!
When at a
trade show, time is of the essence. You need to have an attractive booth that
gets people’s attention from a distance, you yourself and staff need to be
energetic and creating excitement which attracts people and you need to give
them something as they walk by.
Yes, they are
usually “walking by”. It natural that people like to get close enough to read
things but they are afraid you are going to “sell” them something, so they want
to get away fast. When they are near, give them a pen (don’t just have a pile
of pens on your table), yes actually put the pen in the person’s hand. This
gives you the opportunity to greet them and then gauge their interest. If you
have a real “prospect” then talk; if not, let them walk. But, they now have
your pen, with your message!
This is great
because after the trade show the attendees look through their “goodie” bag and
will find your pen and use it; that is as long as you’ve given a pen that is
worth writing home about; or at least worth writing with. You know what I mean because
I’m sure you’ve gotten the pen that writes a few sentences and dies. Remember,
you don’t just want the immediate advertising impact but the additional
impressions your ad gets when the recipient uses the pen over time.
Another idea
is to have a nicer pen (or other promotional item, but I’ll stick with pens
since that’s what this article is about) to give to those who stick around and
listen to your message. This “seals” the deal and sets this person apart from
those who simply “flew” by your booth.
The above are
for people at the trade show who are present, see your booth and (hopefully)
come running. Here’s a great idea to actually build excitement before the event
that will attract people to your booth.
Send your
clients a pen and pencil box set in the mail prior to your trade show but only
send the pencil. Have a message in the box stating that they need to come to
booth (# whatever) to get the pen!
The point is
that you need to be creative. There is a bit more in the initial cost of your marketing
program but I think you’ll find the results will make it well worth it.
Use a slogan like, "get a grip on" and state what it is that your product or service solves, like Get a Grip on your Finances, Got a Gripe? Get a Grip! Get a grip on fitness, or whatever. Here's a great "grip" pen:
Recognize any of our customer's logos on these pens?
Is MyImprintRep YOUR Imprint Rep?
Available Colors:
Blue, Red, Green, Purple and Black Barrels with Black grips
Ink Refill:
Black Ink Refill
Imprint Area:
2 x 7/16
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1.07
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1.05
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1.03
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1.01
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.99
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(C)
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Additional Information:
•Price Includes Full Color Dome Barrel Imprint
• Standard production time is 5-7 business days from art approval.
Let us help you today!
# 9500 Available Colors:
Additional Information:
